Commoners are finally getting smart about how to get corporate attention. $$$$. The show Chuck on NBC is being threatened with cancellation. There is a small but strong band of fans of the show that are petitioning to save the show. But instead of writing letter to the network that will never get read for fear of anthrax or revolution, fans are going to speak in the language of the corporation - advertising dollars. Subway is a major sponsor of the show with product placement sprinkled throughout episodes. On the night of the finale (tonight) fans are encouraged to buy footlong subs to let the advertisers decide if they want to pull out of this gold mine of customers.
Friday, April 24, 2009
Advertising Backlash
Commoners are finally getting smart about how to get corporate attention. $$$$. The show Chuck on NBC is being threatened with cancellation. There is a small but strong band of fans of the show that are petitioning to save the show. But instead of writing letter to the network that will never get read for fear of anthrax or revolution, fans are going to speak in the language of the corporation - advertising dollars. Subway is a major sponsor of the show with product placement sprinkled throughout episodes. On the night of the finale (tonight) fans are encouraged to buy footlong subs to let the advertisers decide if they want to pull out of this gold mine of customers.
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